The world is moving toward the go-green initiative and it is no more an option for businesses rather it has become a necessity. According to the latest data. More than 36% of plastic wastage comes from.
Packaging and if we continue moving on the same path, the number is expected to grow significantly over time.
Luckily, businesses are showing concerns regarding the increasing pollution because of packaging, and as a result of this, approaches like eco-friendly packaging are slowly becoming the new normal.
And not only businesses but even customers are showing concerns about packaging that are acting as the perpetrator of the environment and that might be the reason why 57% of consumers are less likely to purchase a product that comes in harmful packaging.
But is the concern for the environment the only factor for the influx of eco-friendly packaging or are there other reasons as well? Let’s find out through this blog post.
It shows Corporate Social Responsibility
A focus on CSR shows that the business is taking initiatives to improve the society and environment and doing nothing to harm it. One of the biggest examples in this field is Walmart, one of the biggest retailers on the entire planet. Walmart has been using and promoting sustainable packaging for a long time.
Walmart even has a chief-sustainability office in its company and the popularity of this new job role and job position has been growing significantly. By using eco-friendly packaging materials, Walmart has shown the world how you can run a giant business without damaging the environment and without affecting operations.
All you need is the courage to take the initiative and a passion to save the environment by making changes in the packaging.
Reduced shipping cost and lower carbon footprint
There are many brands out there that are concerned about the high amount of greenhouse gas they are producing as it is acting as a catalyst to natural disasters and global warming. The best example, in this case, is HP.
A brand that sells 40 million notebooks in China every year could have become one of the biggest contributors to packaging pollution but HP was aware of the consequences of using ordinary packaging material and that’s why they began the search for eco-friendly packaging materials.
After a lot of research and scouring, they finally partnered with BillerudKorsnäs for using liner made from virgin fiber and fluting from responsibly managed forests. This is how they found the right material for eco-friendly packaging that didn’t impact the environment and offered complete safety to the product as well.
Fulfilling the expectation of retailers
It was back in 2017 when Retailer Target announced 5 new sustainable packaging goals and they all were based on the expectation of the customers. The first goal was to reduce the use of polystyrene. This goal was set to reduce the ocean. Pollution caused by packaging and to ease.
The burden on the customer to try to figure out how to recycle the package.
Another goal was to always include the How2Recycle label in more target packaging so that it can become easier for customers to figure out how to recycle. This means if you wish to sell at Target, the biggest retailer in the US, you would have to choose a packaging solutions company and start working on eco-friendly packaging.
Save millions through packaging optimization
All the different types of eco-friendly packaging that have been designed to keep the environment safe can contribute to the optimization of business operations as well. One of the notable examples is IKEA.
You will be surprised to know that a simple adjustment of. One or its product by 50% allowed IKEA to embrace a saving of 1.2 million Euros every year.
Even in the case of HP, they were able to save significantly on shipping and packaging by partnering with BillerudKorsnäs. When you work with a reliable packaging solutions company.
You get customized packaging solutions and thus you can save a substantial amount of money on shipping.
Fulfill the current consumer demands
Consumers are ready to spend money on eco-friendly packaging and 86% of the young consumers are even ready to pay more for eco-friendly packaging. This shows that nowadays, consumers’ decisions can change on the basis of the type of packaging used by a company as well, not only on the product quality and price.
So, to remain meaningful in the market and stay appealing in the eyes of the customers, as a business, it has become inevitable for businesses to use eco-friendly packaging. You just have to find the right packaging solutions company and everything else will be done by them.
Eco-friendly packaging has become the need of the hour for every business that deals in any kind of product. Apart from saving the environment, you can save money, connect with costumes and showcase your CSR initiatives to society by simply making a couple of changes in the packaging.
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