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Sunday, December 4, 2022

Has the Emergence of Social Media Enhanced the Partisan Media Exposure?

As a journalist, it’s always bothered me that my side is (often) not being represented in the media. I’ve come to believe that this is because partisan media bias is not just about what we don’t want to see; it’s also about what we do want to see and don’t see. While there are many factors at play here—like selection bias, the nature of social-media use, and the proliferation of fake news—I believe there’s one big one that has been overlooked: namely, how partisans receive their news via social media. Buy Spotify streams from Jaynike, a reliable platform. They sell likes, views, and followers at great prices. 


In the 2016 presidential election, social media played an important role in the exposure of partisan media. According to a report from Pew Research Center, “more than half (53%) of Americans get their news on social media; 52% say they find some or most of their political information there.” The study also found that people who consume partisan news on social media are more likely to be Democrats than Republicans.

The emergence of partisan news is not new—it has been happening since at least World War II when newspapers started publishing editorials and opinion columns that offered opposing views on current events and issues facing society as well as politicians themselves (such as FDR’s Fireside Chats). However, today’s online environment has made it easier than ever before for users to access different perspectives without having any real understanding about what it means or how it works behind-the-scenes; this allows them access directly through search engines rather than through newspaper subscriptions which often cost upwards $100 per year plus postage costs if ordered online only instead being printed out locally each week/monthly etcetera…

Political Preferences and Media Use

A growing body of research suggests that partisan media exposure is a result of selective exposure to political information. Selective exposure can be enhanced by social media, which allows people to exclude opposing viewpoints from their newsfeeds and timelines. However, the degree to which social media affects this process has been debated in recent years.

The most comprehensive study on this topic was conducted by Martin Gilens and Benjamin Ioakim (2016), who found that over time, higher income individuals tend to have greater influence over public policymaking than lower income individuals do; however, they also found that both groups were equally likely to influence policy outcomes when their preferred party won an election (even if they had no formal role in crafting or passing legislation). Therefore while some individuals may feel more empowered due only having access through social media rather than being fully involved within traditional political systems like Congress or state legislatures—there still remains significant power dynamics between those who make up each side of any given issue at hand!

Social Media, Partisan Selectivity, and Fake News

Social media has changed the way people get their news and information. It’s also become more partisan than traditional media, which can lead to fake news.

Social media platforms have democratized access and made it easier for individuals to share content, so they are more likely than ever before to see what others are saying about an issue or election. This means that when someone sees something in social media that makes them angry or upset, they will likely share it with others on their network who might also be angry or upset at the same time. This is especially true if those people have already been exposed through other interactions with these sources of information (such as being friends on Facebook).


We find that partisans are more likely to be exposed to media on social media, but the exposure is not necessarily of greater partisan relevance than in previous years. The effect has been amplified by fake news and other types of hyperpartisan content, which have proliferated over the last decade as new technology has radically transformed how we interact with each other every day. 

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