When it comes to investing and financial planning, choosing the type of advisor can deeply influence long-term results. According to Scott Tominaga, commoners and investors often find that they have two options to choose from: fee-only and commission-based advisors. Although both claim that they act in the best interest of the client, that is not the reality. The way they accept compensation for services may affect the type of advice they offer, their overall objectivity, and whether they are aligned with the client’s goals.
Understanding Fee-Only Advisors
Advisors who offer services on a fee basis are paid only by their clients. Fees can come in the form of a percentage of assets under management (AUM), a flat annual retainer, an hourly fee, or a project-based fee. They are not accepting or earning commissions for selling financial products.
Since their compensation is not based on product sales, fee-only advisors tend to be more impartial. They often follow the fiduciary standard, which implies they are legally bound to act in the best interest of their clients. This fiduciary responsibility ensures that recommendations are made keeping in mind what is best for the client, not what helps them to earn the highest compensation, in the opinion of Scott Tominaga.
Clients who appreciate honesty and want to build long-term trust over time often opt for fee-only advisors. This setup lowers the chances of conflicts and creates a relationship focused on giving objective advice instead of pushing sales.
Understanding Commission-Based Advisors
Advisors who work on a commission basis receive compensation for their services through the sale of financial products, such as mutual funds, annuities, or life or health insurance, among others. Commission-charging advisers may be compensated by upfront commissions or “trailing” commissions based on the types of products their clients purchase.
These advisers can sometimes provide their services for little to no initial expense to the client, which sounds attractive. However, this model tends to create conflicts of interest. Advisers might be motivated to suggest products that give them the largest commissions, even if cheaper or more appropriate ones exist.
Although not all commission-based advisors act dishonestly, the payment structure tends to create issues with objectivity. Clients must always be aware and ask if a recommendation is made for their benefit or for the purpose of compensating the advisor.
Who Truly Acts in the Client’s Best Interest?
The discussion usually revolves around fiduciary responsibility and incentives. Fee-only advisors, by law, are expected to safeguard the interests of their clients and are, therefore, structurally more aligned with their interests. They may look into holistic financial planning and provide more customized advice.
The commission-based advisors, instead, are held to a lower standard of suitability, meaning that a product they offer needs only to be suitable for the client and does not have to be the best option for the client. This lower standard introduces an element of uncertainty into a situation where a recommendation disregarded as “less than ideal” might still be found acceptable.
It should be noted that certain advisors work under a hybrid model, receiving fees and commissions. Although this can provide flexibility, it also needs to be subjected to a greater degree of scrutiny by clients in order to discern where potential conflicts may exist.
Making an Informed Choice
The decision to work with either a fee-only advisor or one who is commission-based depends on a client’s needs, values, and degree of sophistication. For those who desire unbiased advice and the potential for long-term care or planning, a fee-only advisory service is always the best option. However, for those who are more in need of transaction-based services or are looking for advice around a specific product, the commission-based model can be an acceptable option, as long as there is some transparency.
Finally, the key consideration is trust. Irrespective of the fee model, customers need to pose blunt questions regarding how advisors are compensated, the benchmarks they follow, and if they have any incentives that might affect their recommendations.


