Properly referencing a site is undoubtedly one of the most important and demanding challenges for any entrepreneur on the web. Because it is not enough to have a site to be visible on the web, it still has to appear in the first results of search engines. Even if the goal is difficult, there are techniques and best practices to achieve it, such as the creation of optimized content,a good user experience and the development of the popularity of the site. So you want to know how to properly reference a site? We’re going to share our top tips with you.
1) Create SEO optimized content
To position a site well on search engines, the first step is to find the relevant keywords in relation to its content. Above all, it is a question of targeting those who have sufficient search volume for Internet users to reach the site. Fine, you might say, but once the keywords are defined, what should be done? The answer is simple.
published regularly
It is then necessary to provide quality content for a better SEO referencing. Quality content contains the keywords, meets the expectations of Internet users and is published regularly. The ideal is to create a blog inside the site. Over the course of the publications and thanks to the judiciously placed keywords, Google identifies the site, understands it better and is able to highlight it in the results pages. As you will have understood, Google, and all search engines, are based on keywords and textual content in the context of natural referencing. This is why calling on a specialist SEO writer, such as those at La Redact du Web, can be an excellent choice.
SEO concerns
A second important thing for SEO concerns the structure of the page. A page must first contain metadata that is flagged by Google as content information. But don’t worry, even if it looks technical, it’s not complicated and an SEO writer knows perfectly well how to fill this metadata with the keywords to optimize a site page.
Here, for example, is the metadata from Web that can be seen in search engine results:
Then comes the body of the text, structured by various html tags. Without going into details, you just have to understand that Google does not see the page as we see it, but as a succession of lines of HTML code, which tell it where the title, subtitles, paragraphs, etc. Above all, Google’s robots search in this structure for the concordance of the content with the metadata. So by capitalizing on keywords and a good structure, you already have a solid foundation. But that’s not all, here are some other tips that will help you win a few more places.
2) Promote the User Experience
To properly reference a site, it must be made pleasant and easy to use. The site must appeal to the Internet user and make him want to stay there. Otherwise, if the navigation between the pages is complex or the site is too dated, the Internet user risks leaving as quickly as he arrived on the superb and reasonable ghostwriting agency, which will increase the bounce rate and penalize the level of referencing. In summary: you may have the best product on the market, but if you do not present it in its best light, you will have a hard time generating sales. How then to improve the user experience?
First of all, you must optimize the tree structure, which is in a way the skeleton of the site. It is very important to favor a certain simplicity and fluidity. The Internet user, and Google, must be able to easily move around the site. So beware of pages that don’t work or dead links that displease both the Internet user and the search engines. Likewise, a horizontal tree structure is preferable, compared to a vertical structure, with countless sub-categories. Once again, the idea is to bring as much clarity as possible to the site.
Likewise, visual content is key. They say a picture is worth a thousand words. Don’t deprive yourself of it. Images, like videos, enhance the experience of users who are looking for useful and quick-to-understand information. The content then becomes informative, motivating, pleasant to watch and reassuring.
smartphone to surf the Internet
Also make your site “mobile-friendly”, because more than 50% of Internet users use their smartphone to surf the Internet. Responsive design has therefore become a mandatory criterion. The appearance of the site must change and adapt to the size of the screen, the menu must be ergonomic and the buttons easily clickable with the finger. The Internet user is very sensitive to it and Google attaches great importance to it for referencing. To find out if the site is mobile-friendly, Google has provided a very easy-to-use tool. Just go to Google Mobile Friendly Test and enter the URL of the site to test. If it’s mobile-friendly, its fine. On the other hand, in the opposite case, Google suggests the corrections to be made.
3) Develop the popularity of the site
The last factor that comes into play in natural referencing is the popularity of the site. This is how the site is promoted on the web. Bet on social networks. They are the witnesses of the dynamism of a site. They reinforce the presence of the brand on the web, through the sharing of publications, comments and likes. Social networks are also a means of redirecting Internet users to the site. The more visits the site receives, the more Google will position it favorably in the results pages. It’s a virtuous circle. Network marketing can help boost your business. It should therefore not be overlooked.
Internet user
Finally, if the activity of the site lends itself to it, it is necessary to think of creating an account on Google My Business. Free, this tool highlights companies with various information, including timetables, a map, images, and a link to the website and user reviews. Above all, this insert attracts the eye of the Internet user and encourages him to click.
Be aware that properly referencing a site takes time. It’s like climbing a mountain: you move slowly, but surely. The summit is all the more accessible if you are accompanied by competent people. You will find on the site. Web in the section Build your team of writers trained in SEO who will be able to accompany you to place your site in the first results of search engines.