Factors to consider in your PPC campaigns
In today’s post we will see some basics that you should keep in mind when setting up your PPC campaigns.
negative keywords
Today practically everyone knows about the “existence” of the list of negative words.
However, they are not always well optimized.
For example, it may be the case that you are using them where you shouldn’t and lose traffic and money.
For example, you removed the Adidas ZXFlux shoes from your stock a while ago, so you added ZXFlux to your list, but now you have received new stock.
But you forgot to remove it from your negative keyword list.
Get in the habit of reviewing it every so often and not just focus on including terms.
As well as the agreement of the same, you will not be torpedoing your own campaigns.
Ad Text
Optimizing ad copy is critical to your PPC campaigns.
Ad variations are interesting, it will help us to guarantee a better user experience.
However, you can also “play it” by introducing small changes, and prove that it works for you.
Changes such as different CTA verbs, excluding or including a brand name, playing with numbers…
As you know, with responsive.. PPC Compaigns search ads you can create an ad that will be captured by displaying more relevant text and messages to your audience.
These ads are powered by AI; As an advertiser you can add up to 15 headlines plus 4 descriptions.
Google will combine that information to come up with the combinations that work best.
Responsive search ads allow you to create an ad that adapts in a way that shows more text and more relevant messages to your consumers.
Use ad extensions in your PPC campaigns
It is also important in your PPC campaigns to have ad extensions activated, and use that additional information to seduce your potential customers.
These extensions improve the click-through rate, helping users to get information they need quickly.
What are the ad extensions that work best?
Obviously they depend on each sector, but those of calls, links to sites, prominent texts, excerpts from the site, price and opinions are usually widely used.
Mobile campaigns: micro-moments
What we have to take into account mobile phones is our PPC campaigns, it is obvious and we are not going to emphasize it.
However, if we are going to talk about micro-moments.
Desktop and mobile search are different, we know that.
Imagine that someone searches for “vegetarian restaurant in Goya” if they do it from a computer it is possible, that it is a plan for the next weekend.
But, what if you do it with your mobile?
It is possible that he is in that area and wants to go to dinner now.
Your ads have to be aimed at satisfying that immediate need, with texts such as “book now from your mobile” or similar.
In the following thinkwithgoogle.com graph about micro-moments it is very well explained:
Use market audiences for search
And to finish our recommendations for making your PPC campaigns work better, we’ll talk about market audiences.
These audiences can now be used in search campaigns and not just on display.
These audiences are designed for advertisers to focus on conversions from similar buyers.
What is a lead in online marketing and what is it for?
It should be noted that whenever you try to get a lead, the user must accept the privacy policy that you have had to provide when contacting him.
As you can imagine , getting a lead is not an easy task , since users are not willing to release their data to a company but offer something interesting in return.
But before talking about possible content, let’s understand what types of leads we can get with our online marketing strategies.How to promote my business on social media
How to promote my business on social networks is a question that all those business owners who start their journey in digital marketing ask themselves, where social networks are an important piece of the strategy.
PPC campaigns
Many times, perhaps due to ignorance, it is decided not to be on any social channel, a big mistake in the world in which we live.
Can you sell on social networks? Sure, although not in as direct a way as in other more traditional channels.
That is, the presence of your business should not be based on bombarding users with offers and promotions , you have to develop a valuable content strategy.
In addition, a strategy in social channels should not be considered in isolation, but as a global strategy within the digital marketing of your business.
For example, the web page must be correctly optimized and visually attractive, in such a way that when you share content on a social network and point to your website, people do not run away from it.Every PPC professional requires further training and learning. The knowledge learned will never be enough and it will always be necessary to learn, learn and relearn. For this reason, it is essential to consult the reference blogs of the sector. Here goes our pool! If you did not know them, you are already taking time to refresh yourself.
Normally we like to write to you about successes, campaigns that scale businesses, championship strategies and the most powerful marketing. But from time to time it’s time to take a bath of humility and remember that achieving all this requires courage that is increasingly necessary in the business world.
Because, what is more of a business rockstar in this world than not stopping PPC campaigns in the middle of a crisis ?
We put you in context: at the time of writing these words, the dreaded inflation + hard recession in the coming months is being talked about. In other words, a period is probably approaching in which conversion rates will drop and the remaining market will be extremely competitive.
