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ON SEPTEMBER 12, 2022, GOOGLE ANNOUNCED A NEW CORE ALGORITHM UPDATE

The announcement comes a little less than a month after the “Helpful Content Update” which was considered to have considerably less of an impact on SEO services than many people were touting it to be when it was initially released.

WHAT DOES IT MEAN WHEN THERE IS AN UPDATE TO THE CORE ALGORITHM?

When Google makes modifications to their search algorithm that are considered to be significant enough that they will have a noticeable influence on search results for publishers and digital marketers, the company makes an announcement regarding the core algorithm update.

Changes to the fundamental algorithm have an effect on rankings across all sectors. In contrast to changes that are intended to target a limited number of specific niches or businesses, Google’s core algorithm upgrades involve a fundamental shift in ranking signals and have the potential to have far-reaching effects on rankings as well as organic search traffic.

As a general rule, Google will release anywhere between two and four significant algorithm modifications over the course of a year; however, these changes are difficult to anticipate. The most current update was implemented back in May 2022, which was more than 189 days after the previous Core update was implemented.

SOMETHING YOU SHOULD BE AWARE OF ABOUT CORE ALGORITHM UPDATES

Core algorithm changes are released with the intention of enhancing the overall quality of the search results that Google users see. These improvements are intended to “weed out” search results that are of low quality and to guarantee that consumers are presented with the most relevant and value content based on their search query.

The fact that your rankings or traffic have shifted does not necessarily mean that a manual penalty has been applied to your account. It’s possible that Google’s perception of your website could shift, either for the better or for the worse, as a result of changes to ranking signals and the relative importance of various criteria.

Keep an eye on your competitors who perform well throughout a core update and explore what it is that they are doing that may have enabled them to increase their performance.

It may take up to two weeks for improvements to the fundamental algorithms to take effect completely.

In general, the most significant changes take place within the first 48 hours; nevertheless, you should be prepared for increased SERP volatility throughout this period.

MY RANKINGS HAVE DECREASED; WHAT CAN I DO TO IMPROVE THEM?

Core Algorithm Updates are released with the intention of enhancing the general level of quality of search results. In the days after a Core Algorithm Update, if your rankings or traffic have dropped significantly, it is possible that it is time to reevaluate the organic search strategy you are employing on your website. The following recommendations are made available to publications and marketers by Google:

  • Make material that is pertinent and beneficial on a subject in which you have extensive knowledge.
  • Do not provide material that is lacking in depth and offers users nothing of value.
  • Make sure the spelling and punctuation are correct, and check that the readability is good overall.
  • Make sure the content lives up to the standards set by the users.
  • Get right to the point, and don’t prolong the substance merely for the purpose of prolonging it.
  • Avoid over-optimizing your content in an attempt to “fool” Google.
  • Develop a link-building strategy using ethical methods in order to get links of a high grade.

All of these points are (more or less) common sense. Write about a subject in which you have extensive knowledge to achieve a high Google ranking. Keep in mind that Google’s primary focus is on providing users with high-quality search results so that the company can maintain its ability to sell advertisements. It’s as easy as that: if you assist Google in achieving their goal by delivering excellent user experiences, then they will reward you with an increase in your visibility in search results.

WHAT SHOULD DO I DO AT THIS STEP?

In the coming days, you should avoid making any significant modifications to your website. Because the first few days after an upgrade are (often) the most unpredictable, you should hold off on making any decisions regarding your website until you see how things settle out. We advise keeping an eye on the search results, making an effort to recognize similarities among the sites that fared well and those that fared poorly after the upgrade, and determining how you can incorporate these findings into your own strategy moving ahead.

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