Growing followers on Instagram is the dream of every Instagrammer, be it an influencers or a business. Even personal accounts are increasingly looking to expand their follower base.
There is no denying the importance of Instagram followers and that is why many tend to buy Instagram followers uk to increase their credibility and brand personality.
Instagram followers can be grown in two ways; one by optimizing your Instagram profile and the other by investing a certain amount to increase the reach of your account and advertising.
Instagram followers are important for many reasons. Your profile looks more reliable and trustworthy with a large number of followers, and the business has the potential to gain a brand personality with many followers.
Businesses on Instagram follow all the ways to get more and more followers which is not the right way. First, all you need to do is be patient. Yes, patience is important. If you want to grow things organically, you have to wait a while for the best results.
Here is a complete guide to growing your Instagram followers. Follow these strategies to increase the number of followers on your profile. If you follow these strategies religiously, you are likely to get better reach, better engagement, more followers and more customers.
Work on your profile:
The first thing people see is your profile. So it is better to start from your profile. Your profile contains the four most important things.
1:Profile picture
2:Profile name
3:Bio
4:The best of the story
Profile picture
A profile picture is the photo you set as your display picture on Instagram. It represents your business. A quality profile picture is therefore key to getting more followers.
People won’t feel drawn to your business profile if your profile photo doesn’t inspire them. Use a profile photo that catches the eye and shows the credibility of your business.
If your business belongs to the children’s fabric, you cannot put a photo of ice cream as your profile picture. You need to be specific when choosing your profile pictures.
Profile picture should be high resolution. It should have large pixels and a round shape. Therefore, choose a picture with dimensions that will fit into the round space after all.
Profile name:
Try to choose a name that looks good on your profile. It should be effective and not too different from your business or name. Try using your business name as your username. You can tweak it a bit by trying some alternatives.
Let’s say your business is Hi-Premium Robes. If you can’t use a username like @hipremiumrobes because the name is already taken, you can use @hipremiumrobesofficial or something else.
Don’t give your username a boring and creepy look. It must reflect the actual name of your business.
Bio
A resume is a brief phrase or sentence that explicitly describes the nature of your business.
In your bio, one best practice is to add a link to your official website. It increases your credibility and trust. This will make your profile look more professional.
Highlights of the story:
Highlights are saved stories that your followers or profile visitors can see at any time. You should add highlights that can present your business much more effectively.
You can group different stories under one title by grouping them, i.e. FAQs, Services & Products, Reviews/Feedback, Recommendations, Foreign Travel, etc.
Highlighting stories is a great way to showcase your business and make it part of your profile. Don’t forget to include all the essential information in the story highlight.
Content Optimization:
To increase your Instagram followers, you need to optimize your content. Content optimization takes into account four basic points:
Content quality
Optimal time to publish
Posting content consistently
Using catchy headlines
Content Quality:
There is no alternative to quality content. If you work hard on your Instagram profile, you will never get good follower growth unless you post rich organic content.
To design quality content, it’s important to understand your specific goal and determine your motive. If you haven’t set your goals, do that first.
Quality can be ensured by incorporating everything you promise. There should be no difference between what you show and what you sell. Don’t compromise between quality and quantity.
Optimal publication time:
Let’s say you’ve worked hard to draft a speech on a very delicate topic. You have prepared well and practiced all night, but at speech time you speak but no one is listening. You are reaching listeners who are either busy doing something else or are not active.
What would you do? You will wait for them to be active and listen because you will put a lot of work into your speech.
So there are certain optimal times to send. Check Instagram statistics to understand when your audience is most active. Find out the optimal time to post on Instagram so your audience is active, responsive and engaged when you upload your content.
Consistency:
As Aristotle once said: “Consistency is the rarest of all the qualities of human beings,” Therefore, success is also rare and failure is more common.
It is acceptable to fail and learn from the experience, but failure from not trying can be bad. So try and post your content consistently.
One best practice is to keep a content calendar and schedule posts. It won’t stop your consistent streaming; so your content can still be uploaded while you’re having fun at the beach on a rainy day.
Using subtitles:
One of the most undermined points is the use of subtitles. It is the least emphasized but the most important point after content quality. Subtitles stylishly and succinctly tell what the content is about.
Headlines must be optimized so that your content can be ranked in other search engines. Use headlines that are catchy and can grab the viewer’s attention.
Investing in Instagram:
Another way to increase your Instagram followers is to invest some money. It helps you grow your business on Instagram with ads and growth services.
You can invest in Instagram in three ways:
Instagram ads
Hiring a Social Media Manager
Obtaining Promotional/Growth Services
Instagram Ads:
Instagram has a great advertising feature. You invest a certain amount, choose a target group, make it more specific by narrowing your credentials and proceed to strengthen one of your posts.
There are different ways to post ads on Instagram; photos, video and IGTV (in several countries). Instagram has several ad types that work with different calls to action.
A final thought:
There are two different ways you can grow your followers on Instagram. One is slow and the other is fast. The first method mentioned above is optimizing your profile and creating quality content. It ensures the organic reach of your account and brings long-term benefits.
The second method is a little faster and easier, which is to invest a few dollars and get a social media manager or growth service. You can also use the Instagram Ads feature, a more reliable way to increase your growth.
