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Useful Programs to Create Digital Content

Content is one of the tasks that demand a lot of time and research. While other areas of marketing are becoming more automated, content still requires time, effort, and creativity. Many times we can go blank, and so that this does not happen, there are content creation tools that can help you. These tools help make the content creation process much easier and more successful. They can also speed up the creation process and can help you get fresh insights and create better-performing content.

Digital content is digitized information, developed or acquired with the precise objective of being interchangeable and accessible. These emerged as a response from brands to search engine queries from users with the arrival of the internet and the multiplication of famous blogs. To create digital content, there is a methodology that consists of the following:

  • Definition of the objectives
  • Creation of the buyer person
  • Definition of themes
  • Analysis of keywords or keywords
  • Content creation with SEO techniques
  • Amplification or distribution of content
  • Measurement

If you want your digital content to be attractive, you should look for it to be useful, original, simple, current, and responsive. Useful because it must solve a need or satisfy a desire of the user. Original because it must be your own and not a copy of others, as well as innovative. Simple, clear, and direct because less is more. Remember that a web page full of information only alienates users. Currently, because the digital world is advancing by leaps and bounds and what is a trend today, tomorrow will not. It is important to be up to date with current events so that our content generates an impact. Finally, it must have a responsive web design. That is, it must be able to be viewed correctly on all devices such as computers, tablets, mobile phones, etc.

There are more and more tools to create digital content. Applications to create infographics, to improve your images, and professional landing page platforms that are important to know to incorporate into your content marketing strategies. There are several types of very useful and valuable content creation tools that will take your content to another level, and they are the following:

Tools for digital content: research

1. SurveyMonkey

This tool allows you to carry out personalized surveys in order to collect data in a simple way and to be able to make decisions on any matter. The surveys can be sent electronically and later study all the data on our computer. Research provides the possibility to create endless digital content such as articles and infographics and obtain external links through other sites that are interested in the data.

2. Search by sites

This is actually the secret of Google’s search engine: search for a keyword on a specific website. You must include “site:the name of the site you want to search”, and the keywords. For example: “site:occamagenciadigital.com/blog SEO.” This way, you will find the item you are looking for.

Google keyword tool

1. Google Keyword Planner

Google Keyword Planner is very useful for knowing which topics most interest your audience. All you have to do is enter a keyword, and you’ll get a bunch of related terms along with their level of interest (monthly searches). Remember that you will only be able to see all the information if you have an active Google Ads campaign.

Tools for digital content: articles

1. Evernote

This tool allows you to organize and keep up to date with all the information you need to create your articles, from to-do lists to links and drafts. We recommend Evernote because it allows you to store all kinds of information in an orderly and accessible way.

2. Blog Topic Generator Hubspot

If you lack inspiration, this tool can save you. Just type in keywords related to your blog, and you’ll get seven days of headlines and up to 200+ great article ideas.

3. Hubspot Article Templates

Hubspot provides you with a number of templates for different types of articles, such as a tutorial or a list-based post. The great thing is that thanks to the templates, you will have the structure of the article, and you only have to worry about filling in the content.

Tools for digital content: design

1. Canva

Simple and with endless templates for all types of content. Calm down. The interface is super easy to use since it is very intuitive. Also, this tool provides many pre-designed images and elements that you can adapt to the standard sizes of websites and social networks. It also includes options to create infographics, reels, and presentations.

1. DesignEvo

Graphic design is quickly becoming more accessible even to non-designers, but what about logo design? Designing logos is not easy either, yet everyone needs them. This is where DesignEvo steps in. It is the logo software a beginner can lay hands upon, as it makes logo design effortless.

2. Nimbus Screenshot

This screen recording tool provides an amazing interface with a feature-rich platform. This software can record screenshots of the entire screen and a specific area of ​​it. That is, you can record only what interests you.

3. Google Fonts

This tool is an interactive directory where you can find 923 families of typographic fonts that are free to use and 100% free. Also, you can download the fonts to local storage for your personal use. In this way, you can include the fonts you want in your projects.

4. Designinspiration

This tool breaks down a catalog of visual materials. It is very useful to start a professional work of characteristics in colors, shades, etc. Its use is very simple since you only have to take the brush and choose up to five colors to see a collection of visual ideas that will help you get inspired.

In digital marketing, content creation is a trend that brings great benefits to brands since they tend to increase traffic to your website. If you still have no idea what content to create, use the tools we leave you and start your content strategy. We recommend planning your content with the help of a content calendar that you can create with tools such as Buffer, Google Drive, Trello, and Google Calendar, among others. Planning for these will help you not to improvise, save time, and be prepared for your strategy to work.

Have you already used any of these tools?

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